ASL's Managment team
Over 80% of ASL Safety & Security’s employees have a degree level qualification or are trained electronic or software engineers. The founding directors started ASL in 1989 and by 1999 had sold RF Solutions, their first spin-off business, and entered into solid customer relationships with BMW, Jaguar and Amstrad. Members of the management team come from diverse backgrounds in the electronics and software industries and contribute a wealth of experience to ASL Safety & Security's rapidly growing organisation.
Directors
Sousan Azimrayat – Managing Director
Sousan gained a Masters degree in Digital Signal Processing from City University, London and had several techincal and commercial positionswithin the semiconductor industry, notably with NEC, prior to founding Application Solutions (Safety and Security) Ltd. with Peter Stewart in 1989. Sousan has developed the commercial side of the business and has been responsible for developing the infastructure to support its growth.
Peter Stewart – Technical Director
Peter studied Electrical Engineering at Leeds University before starting at GEC Coventry as a Development Engineer. In 1989 he founded ASL , initially a design consultancy, working on microcontrollers and embedded systems. In 1998 Peter and his engineering team developed their first amplifiers to serve the rail sector, in 2001 they pioneered the use of DSP audio routers and in 2004 they won the largest ever voice alarm contract in UK rail to London Underground’s stringent specifications. In 2007 Peter was instrumental in developing iVENCS with the goal of creating a management system that was "more than the sum of its parts".
Martin Bland - Finance Director
Martin joined ASL after 12 years as finance director of Amstrad plc. He is an economics graduate from Manchester University and qualified as a chartered accountant with PricewaterhouseCoopers. His background includes a variety of financial roles with Rio Tinto plc. Martin has a twin role with ASL (Safety & Security) and ASL (Electronics & Vision). He combines financial control with strategic vision as the companies develop their products in response to market development.
Sales Team
ASL Safety & Security's clients and valued partners are allocated a dedicated contact who is responsible for managing your relationship, exploring opportunities and dealing with any issues as they arise. To find out who your dedicated account manager is please contact us.
